Web Design
Larf Productions
At-A-Glance
The Larf Productions website redesign project focused on refreshing the digital presence of the company to better reflect its brand identity, improve user experience and create a cleaner, more modern interface. The goal was to deliver a professional and engaging platform that communicates the company’s creative vision while making navigation and access to content seamless for visitors.
Solo Project
My Role
Web Design – user research, UX/UI design, visual design
Timeline
Jan 2025 - Feb 2025
Tools
Adobe XD,
Adobe Illustrator
Starting thoughts....
An inconsistent site
that didn’t convert
The old website looked dated and failed to reflect Larf Productions’ creativity. Weak visual hierarchy, inconsistent branding and poor structure made it hard for users to connect with the company’s story or understand what they offered. This led to low engagement and missed opportunities for enquiries.
The Solution
Create an engaging and
modern digital presence
I redesigned the site around the user experience, using Larf Productions’ brand identity as the foundation for a more engaging narrative. By introducing a clear hierarchy, consistent visuals and structured storytelling, the new design guides visitors through who Larf Productions is, what they do and why it matters.
01. Discover
The owner of LARF Productions has built the company’s reputation around delivering unique entertainment experiences for shopping centres, corporates, and private clients. While demand for creative events is strong, several challenges are creating pressure:
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Rising Client Expectations
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Budgets are often tight, yet clients still want premium talent and large-scale production.
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Operational Strain
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Managing multiple services, talent booking, theming, staging, catering, logistics - creates complexity.
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Coordinating freelance entertainers, subcontractors and staff is time-intensive and prone to last-minute issues.
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Seasonal Peaks and Valleys
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Business is highly seasonal (Christmas, Easter, school holidays).
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Off-season months bring cashflow challenges, making year-round stability difficult.
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Competition
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More event companies are entering the market, offering similar packages at lower costs.
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Clients sometimes choose cheaper options, even if the quality isn’t the same.
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Marketing and Visibility
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While word-of-mouth is strong, scaling visibility online is a challenge.
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The owner struggles to balance running day-to-day operations with maintaining an active digital presence.
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Creative Fatigue
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Clients always want “something new,” but generating unique, fresh concepts every season puts pressure on the small core team.
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x7 Interviewees
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71% of participants reported the old site felt outdated and did not reflect the professionalism of the company.
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Many users said it was hard to navigate and they struggled to find clear categories for services.
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The biggest frustration was the lack of detail no pricing guidance, limited event examples and very few testimonials.
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Several participants noted the site had too much text and too few visuals, making it difficult to picture the actual event experience.
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57% of participants felt uncertain whether the business could handle larger corporate or shopping-centre events, because the site didn’t build trust.
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Some users admitted they nearly left the site to find competitors who showcased their services more clearly.]
Overall, while people could eventually find the contact details, most felt the website itself wasn’t convincing enough to book without follow-up calls.
Competitor Analysis
Prioritisation Matrix
02. Empathise
Who is actually using this site?
03. Ideate
Start to bring ideas to life.
At this stage, I began exploring multiple design directions through quick sketches. The goal was to translate insights from research into tangible layouts that balanced creativity with usability. I experimented with different ways to:
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Highlight upcoming shows and past productions
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Simplify navigation for both desktop and mobile
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Showcase Larf Productions’ playful brand identity
These early sketches helped me quickly test ideas, compare layouts, and decide which elements should carry forward into wireframes.
04. Prototype
Start to execute
5. Reflection
What I Learned
#1. Research, research, research
During the redesign I realised the importance of conducting thorough research before jumping into design solutions. Spending extra time understanding user behaviour, industry trends and competitor websites gave me deeper insights into the real needs of Larf Productions’ clients. This helped define the scope of the redesign and ensured the updates addressed actual pain points rather than assumptions.
#2. Prioritise target audience
In the beginning I was tempted to accommodate too many perspectives such as clients, stakeholders and general web users. This led to a cluttered vision. Through iteration I learnt that narrowing down to the primary audience which was Larf Productions’ clients and potential partners was essential. By focusing on their needs the design became clearer, more intuitive and aligned with the company’s goals.
#3. Testing early and often
Testing the prototypes with real users highlighted flaws I would not have noticed on my own. Gathering feedback early prevented wasted effort and guided me to make evidence-based design decisions. Collaborating with peers and stakeholders during testing was invaluable in validating ideas and refining usability.
What's Next
#1. Enhance visual storytelling
Since Larf Productions is a creative company I want to refine the website to showcase their portfolio in a more engaging way. Adding interactive elements, smoother transitions and immersive visuals would strengthen storytelling and better reflect their brand identity.
#2. Improve accessibility and responsiveness
While the redesign improved usability I recognise there is more work to do in accessibility and mobile optimisation. Next I would focus on ensuring the site is fully inclusive by covering contrast, readability and screen reader compatibility. This would allow Larf Productions to reach and resonate with a broader audience.